Legal Aspects of Franchising in the Philippines

If a franchisee or one of its employees makes a mistake, even if the error does not appear to be related to the franchise system, the franchisor may assume some risk of liability. If the franchisor bears some of the blame for an action, an experienced franchise lawyer and a business lawyer can help navigate the legal landscape and minimize harm to their client. A foreign company that intends to conduct franchising operations in the Philippines has the following options: Therefore, franchising is subject to the general laws of the country, depending on the matter in question. For example, the provisions of the franchise agreement are governed by the applicable sections of the Civil Code, while the Intellectual Property Act applies to trademark matters. Therefore, the applicable law depends on the controversy or purpose. There is no national franchise association in the Philippines. In the Philippines, it is not necessary to register a franchise agreement. A technology transfer agreement does not need to be registered with the Intellectual Property Office if it complies with mandatory provisions and does not contain any of the prohibited clauses. On the other hand, some countries require the franchise agreement to be registered and often updated annually.

This is in stark contrast to the disclosure rule in the United States, which requires franchisors to provide prospective franchisees with detailed information on certain data such as financial history, list of existing franchisees and their contact information, history and business experience of the franchisor`s directors and officers, lawsuits or bankruptcies, a detailed description of the franchise offered. the number of franchises sold in the last 3 years, a breakdown of inventory, equipment and real estate provided, franchise restrictions (e.g., geographic boundaries), renewal and termination provisions, copies of legal agreements between franchisor and franchisee, and other important information. This disclosure must be included in a so-called franchise disclosure document. Laws governing franchising at the local, state, and federal levels are not always consistent. If your business grows across national or international borders, you may encounter very different legal requirements. An experienced franchise lawyer can help you avoid potential problems as your franchising efforts expand into new territories. Operating an unregistered company can involve risks and negative consequences. Failure to complete the registration process in BIR and operate the business may result in legal penalties. According to the Philippine Bureau of Statistics` 2019 update on the list of establishments, 99.5% of businesses in the Philippines are micro, small and medium-sized enterprises (MSMEs), of which 68% practice franchising.

Franchising has become increasingly popular among Filipinos because it allows them to have their own business while taking advantage of an established brand (and possibly a pre-existing customer base), a predefined operating system, and support for franchisors, which can lead to a faster return on investment. The COVID-19 pandemic has led to significant adjustments and changes in the franchising industry. According to the Philippine Franchise Association, more than 70% of franchises have been hit hard by the health crisis. But as the economy recovers, the revival of the franchise industry also seems imminent. The franchising industry contributes more than 7.8% of Philippine GDP and employs more than two million people. Each franchise helps open up more opportunities for Filipinos who have lost their jobs due to the pandemic or have chosen a different career path. COVID-19 has opened up opportunities for entrepreneurs and franchisors who have voluntarily adapted to adjusted consumer preferences caused by the pandemic. One such shift in consumer preferences is the wider adoption of e-commerce, online shopping, and home delivery by Filipino consumers.

Philippine law does not impose any restrictions on the use of e-commerce in connection with franchising. The conditions may provide for restrictions on electronic commerce, provided that they are not contrary to the law, public order, public order or morality. Yes, it is possible to sign the franchise agreement with electronic signatures. Electronic signatures are recognized by law in the Philippines and provided for by the Electronic Commerce Act. Many countries have laws that regulate commercial franchising, such as Vietnam, Australia, Indonesia, Japan, China, Taiwan, Malaysia, South Korea, and the United States.